Advert Treatment

A smartly dressed business person walks into the kitchen and gets themselves a drink of no-brand fruit juice; everything they do is fast as if they are in a rush. They then put the glass on the side and return the carton to the fridge before opening a cupboard and pulling out a box of “Get up and Go” cereal bars that they put down next to the glass on the counter. They take a single bar out of the box and both the music and the person slow down as they eat – they take slow bites of the bar to emphasize how this bar can be fit into fast paced lifestyle. Next they throw the wrapper into the bin and drink their juice as everything speeds back up again and they are back to being in a rush. They grab their bag/briefcase/laptop bag and swiftly exit. The image blurs as the tagline – “A speedy solution to breakfast” appears on screen along with the logo and possibly with a voiceover.