· Voice overs are used to tell the story and give credit information
· The stars of the films are show cased
· Key points are sometimes conveyed through the titles
· Conversations between characters often consists of one liners
· Dramatic camera angles may be chosen to show events or characters
· Action is interspersed with an actor or director credits on the screen
· Music plays an important role in creating atmosphere
· The film’s title may not appear until the end
· Montage ( a series of shots from different points in the film, editing together) is often used to highlight the most dramatic, humorous or fast-paced aspects of the film
· The trailer builds to a climax ( where it ends)
Multi-media texts are film trailers (they’re an example) as they make meaning through a powerful combination of different modes of communication:
· Written text on screen
· Spoken language
· Moving images
· Music
· Sound effects
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